Forrester: The State of Application Security, 2022
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Intellectual Property Leakage

What is a DMCA takedown request?

How does a DMCA takedown work?

The DMCA notice and takedown process is a tool for copyright holders to get user-uploaded material that infringes their copyrights taken down of websites. The process entails the copyright owner (or the owner’s agent) sending a takedown notice to a service provider requesting the provider to remove material that is infringing their copyright(s). A DMCA notice informs a company, web host, search engine, or internet service provider that they are hosting or linking to material that infringes on a copyright. The party that receives the notice should take down the material in question as soon as possible. If the site owner doesn't comply, the ISP can forcibly remove the content. You can send out a DMCA notice, not just for infringing material, but also for any indices, references, or pointers that lead to the infringing material.

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What does DMCA takedown stand for?

DMCA stands for Digital Millennium Copyright Act. A DMCA notice is also known as a DMCA takedown notice or a DMCA request. The DMCA Takedown is a well-established and accepted internet standard followed by website owners and internet service providers everywhere. Any owner of content has the right to process a takedown notice against a website owner and/or an Online Service Provider (e.g. ISP, hosting company etc.) if the content owner's property is found online without their permission.

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How much does a DMCA takedown cost?

The major factors which may impact the costs to prepare and send a DMCA takedown notice include:

  • Confirmation that the copyright claim is legitimate
  • Identifying any potential legal defenses to the copyright takedown notice
  • The type of platform the DMCA takedown notice will need to be sent to:
  • > The number of platforms and websites containing the copyrighted content
  • > The amount of copyright content posted online
  • > The necessity of follow-up action to ensure the infringing content does not reappear

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When should I file a DMCA takedown notice?

If you discover that someone is using your copyrighted works on their website, you should immediately file a valid DMCA Claim. It's important that your DMCA complaint has all the necessary information and is written properly. Otherwise, it is invalid and a website can simply disregard your DMCA violation report.