Demand Generation Manager
This role is hybrid for NYC or Boston. All other locations are not being considered at this time.
About GitGuardian
GitGuardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston. Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes, Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian who raised its series C early 2026. GitGuardian helps enterprises close credential-based breach paths. It finds secrets wherever they live, prioritizes remediation based on rich context, and prevents new exposure across code, systems, and AI. The GitGuardian platform is already used by more than 600K developers worldwide and by 50 of the fortune 500!
About your team and your mission
This is a high-impact individual contributor role at the center of GitGuardian's pipeline engine. You'll sit within the Revenue Marketing team, working directly alongside the Demand Generation leadership, the VP of GTM based in New York, and the BDR team to turn market interest into qualified pipeline.
GitGuardian operates internationally. North America is our largest market, and we also have strong traction in western and northern Europe. Your work will span both geographies — building programs that reach enterprise security buyers wherever they are.
This is not a program management role. You'll be expected to own campaigns end-to-end: build them, launch them, measure them, and improve them. You'll be close to the data and close to the revenue motion.
Your main responsibilities:
Campaign execution & optimization
Plan and run multi-channel demand generation campaigns across paid digital (LinkedIn, Google, programmatic), content syndication, webinars, and outbound email programs
Own campaign performance: track spend efficiency, conversion rates, and pipeline contribution; iterate quickly based on what the data tells you
Manage paid media budgets at the campaign level — optimize bids, audiences, and creative to hit CAC and pipeline targets
Account-Based Marketing
Build and execute ABM programs targeting F500 and mid-market enterprise accounts, in close coordination with Sales and RevOps
Develop account lists, targeting logic, and personalized messaging for named account campaigns across key verticals
Measure ABM program impact on account engagement, pipeline creation, and deal velocity
Lead generation & nurture
Design and manage lead nurture flows that keep prospects engaged from first touch to SQL
Define handoff criteria and SLAs with the BDR team; ensure marketing-sourced leads are qualified and followed up effectively
Continuously improve lead scoring and segmentation to increase conversion across the funnel
Reporting & insights
Own your pipeline number: report weekly and quarterly on campaign performance, channel efficiency, and pipeline contribution
Surface insights from campaign data to inform future investment decisions and share learnings with the broader marketing team
About you
Here's what we consider essential for success in this role:
Solid B2B marketing experience, with a meaningful portion in demand generation or growth marketing
Proven, hands-on experience running paid digital campaigns (LinkedIn Ads, Google Ads, programmatic) — you've managed budgets, tested creative, and optimized for pipeline, not just clicks
Experience executing ABM programs targeting enterprise accounts — you understand the difference between account engagement and lead generation
Proficiency with a marketing automation platform (HubSpot, Marketo, or equivalent) — you build and manage workflows, not just use them
Data-driven mindset: you're comfortable in a spreadsheet, know how to attribute pipeline to campaigns, and can explain what's working and what isn't
Experience working closely with Sales and BDR teams — you've aligned on lead definitions, SLAs, and qualification criteria
Background in cybersecurity or a closely adjacent technical category (developer tools, cloud security, DevOps, IAM)
The following skills would strengthen your application but aren't required:
Experience with intent data platforms (6sense, Demand base, Bombora) and how to activate signals in campaigns
Familiarity with the AppSec or IAM tooling landscape
Hands-on experience with GTM tooling (Clay, Apollo, ZoomInfo, or similar enrichment and sequencing stacks)
Experience running content syndication programs and evaluating vendor performance
Prior experience at a company scaling to $50M–$100M ARR in the enterprise market
Our interview process
At GitGuardian, we are committed to building a diverse, equitable and inclusive workforce. We will ask for your gender on the application page to help us understand the diversity of our applicant pool and to track our progress in attracting and hiring a diverse workforce. The information is optional and will not be disclosed to the hiring manager or the interview team and will not be considered in the hiring process. We appreciate your willingness to share this with us so that we can continue to improve our diversity and inclusion efforts.
First Screening Call with the Recruiter
Interview with our Director of Demand generation
Strategic business case with the team
Interview with the CMO
Final interview with the CEO
References check
Benefits
🌴 25 days of PTO (employees are strongly encouraged to use all of it!)
🗓️ 10 public holidays
🧘 Health, Dental & Vision insurance (80% coverage), for individuals and their families
💡 Short term & long term disability insurance (100% paid)
🌎 Travel policy including to our annual off-sites ('23 was South of France!)
💻 Up to $300 towards your home office set-up
🔌 Monthly remote work stipend $70
🙌 Complimentary access to Talk Space
🤝 Referral bonus of $4000 for any new Guardians we might hire thanks to you
💳 Pre-tax commuter plan access
💰 401(k) with Empower - 3% match!
The salary range for this position is expected to be $140,000-$160,000 per year. Actual compensation will be determined on factors such as location, relevant experience, skills, and other qualifications. Additional compensation may include equity, and/or other benefits.
GitGuardian is an equal opportunity employer committed to encouraging and celebrating its diverse and inclusive workforce. We're building an employee experience that includes appreciation, belonging, growth, and purpose for everyone. We welcome all without regard to age, race, color, religion, gender identity and expression, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, citizenship, national origin, disability, military status, veteran status, political affiliation, or any other protected characteristics. All aspects of employment will be solely based on merit and qualifications related to professional competence. GitGuardian operates on a principle of mutual respect and acceptance, and every employee must follow GitGuardian's anti-harassment and anti-discrimination company policies.
GitGuardian may use AI-assisted note-taking tools during interviews to help our interviewers stay focused on the conversation. These tools are used solely to capture interview notes and do not evaluate or otherwise influence hiring decisions. All candidate assessments and hiring decisions are made exclusively by GitGuardian personnel.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Applicants may include in their work history any verified work performed on a volunteer basis.
